Streaming Commercials: Unskippable Video on Every Screen

Over 85% of U.S. households now use at least one streaming service. OTT, CTV, and online video advertising deliver your commercial directly to these audiences.

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Definitions

What Is OTT / CTV / OLV?

OTT (Over the Top)

Video ads via streaming apps on smart TVs, tablets, and phones.

CTV (Connected TV)

Ads on internet-connected TV screens — the largest screen in the home.

OLV (Online Video)

Pre-roll and mid-roll video on YouTube, news sites, and video platforms.

Why Streaming

Why Streaming Ads for Home-Service Businesses

Cord-cutting households no longer see traditional broadcast TV ads. Streaming commercial programs reach these consumers where they have moved.

Formats

Creative Formats

◆15-second and 30-second video spots ◆VAST and VPAID protocol compliance ◆Device-responsive creative optimization ◆Cross-device attribution tracking

Targeting

Targeting Capabilities

◆Geographic targeting down to ZIP code ◆Behavioral targeting: HVAC, home improvement, energy efficiency researchers ◆Demographic targeting: household income, home ownership, age range ◆Frequency capping to prevent viewer fatigue ◆Device-specific delivery ◆Weather-triggered campaign activation

Questions, Answered

Frequently Asked Questions

Not necessarily. Existing TV commercials can often be reformatted for streaming.

Yes. Behavioral audience targeting allows you to reach people who have shown intent signals.

Streaming campaigns are accessible at lower entry points than traditional broadcast.

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Related Services

TV Advertising Audio Streaming Advertising Traditional Advertising Hub